When you’re trying to open a thriving restaurant business, you need to realize that marketing will be your first big investment. The industry is one of the largest in the world, so you’re stepping into some pretty fierce competition no matter what kind of food you offer.
Quality restaurant marketing is what will set you apart and help you build revenue and a strong customer base. Hiring a marketing agency lets you get the best branding service, while also allowing you to focus on running your restaurant.
Read below to learn more about how you can find a quality restaurant marketing company.
1. Choose a Company That Understands Video Content
Video is a huge part of your restaurant branding, so choose a company that understands it. It’s the form of media that people consume more frequently and in larger amounts than any other right now.
Everyone from the toddler in the family to the grandparents likely have their favorite YouTube channel or streaming app. Creating plenty of amazing video content can help connect you to customers that will support your restaurant loyally.
You can get this done both with advertising spots and putting out your own videos that inform or entertain people. Put some time and effort into creating video pieces that people will want to watch, and it’ll help you grow your restaurant by leaps and bounds.
2. Take a Look at Their Portfolio to Make Sure They Have Experience in the Restaurant Industry
Having marketing experience is one thing, but understanding the restaurant industry is an entirely different beast.
Right now, about 50,000 restaurants fail per year. You can’t afford to jump into the fray without the backing of a company that can get the word out about your restaurant early and consistently build momentum.
Since there’s little margin for error, only hire marketing agencies that have experience working with restaurants. This will let you know that they’re qualified to speak about how customers respond, and how restaurants can leverage this traffic and attention.
Ask for tangible examples of strategies that they have used to help other restaurants grow their revenue and company worth.
3. Understand the Goals of Your Restaurant
Before you can lean on the vision of a marketing company, you have to have a vision of your own.
Set goals for your upcoming marketing campaign that significantly improve your restaurant’s current standing. These goals can revolve around Key Performance Indicator (KPI) improvements, increased traffic, increased conversions, more e-mail list or rewards sign ups, lead generation, and so many other areas.
When you learn to set smart goals for your restaurant business, it’ll help you choose the marketing company that can make them a reality. Go to your consultation with these goals in mind and ask questions that gauge whether they’re realistic, and if so, how the agency can help you achieve them.
4. Put Together a Budget for Your Marketing Services
Make sure to set your marketing budget well before hiring a company. Study the market a bit to see how much marketing companies charge, and factor that into your monthly and quarterly operating budgets.
Check to find out whether they pricing model is hourly, value-based or flat-fee. Shop around until you find the best deal, so that you can handle your company’s marketing campaigns without it breaking the bank.
5. Partner With a Firm That Can Help With Your Blogging and Social Media
Blogging and social media are also cornerstones of a sound marketing plan. You’ll be able to improve your traffic and draw in more applicable, better-researched traffic.
Take a look to see what other restaurants are accomplishing on social media and see if you get some ideas. Once you know what’s possible, you’ll be better equipped to hire a digital marketing agency that can build you a charming and creative social media brand.
When you chat with a marketing agency about their social media strategies, it’ll help you to figure out which platform you can have the most success using. They’ll also let you know about different blogging strategies, so that you can get ranked with useful keywords and build strong backlinks.
6. Choose a Marketing Company That Can Advise You on Your Decor and Items
Marketing companies that truly understand the field will advise you on overall marketing philosophies and though processes, not just arbitrary techniques.
For instance, everything from your logo, color scheme and the menu items that you focus on contribute to how potential companies perceive you. A good marketing company many advise you on matters like switching up your decor or colors, or creating certain deals and combos that might sell well.
This is why hiring a marketing company that gets the overall picture is crucial.
7. Speak to Some of Their Previous Clients
You can get a true representation of a marketing company’s ability to help you when you speak to their previous clientele.
Talk to other restaurants and exchange notes about the successes they’ve had working with the marketing company. Gauge their responses and also research the web to see how previous customers rate them.
Choose the Best Restaurant Marketing Company
These tips will help you find the best restaurant marketing company for your needs. This is a must-have piece of the puzzle if you’re hoping to find success in the restaurant industry.
Let River Crab Market be a gamechanger for your restaurant. We’d be glad to help you.
After you browse our site to learn more about our company, contact us online or at (336)781-0076.